Privacy Policy — 4-Ways

Effective 9 June 2026 · Last updated 6 July 2026

This Privacy Policy explains how One Cell Productions (“we”, “us”, “our”), the developer of the mobile game 4-Ways (“the App”), handles information in connection with your use of the App. We are based in Queensland, Australia and can be reached at onecellproductions@gmail.com.

By using the App, you agree to this Policy. If you do not agree, please do not use the App.

1. Information processed

1.1 Information you provide / that stays on your device

The App lets you enter player names and pick colours, and it remembers your last match setup and sound preference. This is stored locally on your device using standard on-device storage and is not transmitted to us or anyone else. It is removed if you clear the App’s data or uninstall the App.

1.2 Information collected automatically by advertising partners

The App uses the Google Mobile Ads (AdMob) SDK to display ads. To serve, cap, measure, and (where permitted) personalise ads, Google and its advertising partners may collect and process information including:

• device advertising identifiers (e.g. the Android Advertising ID);
• IP address and approximate (non-precise) location derived from it;
• device and app information (device model, OS version, language, app version);
• ad-interaction data (impressions, clicks, and similar event data).

We do not receive this data in an identifiable form. Google’s handling of it is governed by Google’s Privacy Policy and its advertising terms (see Section 8).

1.3 In-app purchases (Google Play Billing)

The optional “Remove ads” purchase is processed by Google Play. Google handles the entire payment; we never receive your card or billing details. Google provides us only with non-identifying transaction information (such as an order ID and the product purchased) for support purposes. The App stores a simple “ads removed” flag locally on your device, and re-confirms the purchase with Google Play when the App starts (so it survives reinstalls and new devices signed in to the same Google account). While ads are removed, the App does not initialise the advertising SDK on launch, so no ad-related data is processed at all.

2. How information is used

We (and our advertising partners, for their part) use the above only to:

• run the game and remember your preferences (on-device only);
• provide and restore the “Remove ads” purchase; and
• display and measure ads, prevent fraud/abuse, and — only with your consent where required — show personalised ads.

We do not sell your personal information for money.

3. Consent (EEA, UK, Switzerland)

Where required, the App uses Google’s User Messaging Platform (UMP) to obtain your consent choices before personalised ads are served. You can choose non-personalised ads. You can revisit or withdraw your choice at any time via Settings → Privacy options in the App (shown where consent rules apply). Our legal basis for ad-related processing is your consent (GDPR Art. 6(1)(a)) where consent is required, and otherwise our and our partners’ legitimate interests in funding and operating a free app.

4. Children

The App is not directed to children under 13 (or the equivalent minimum age in your country) and we do not knowingly collect personal information from children. The App is not enrolled in Google Play’s “Designed for Families” program. If you believe a child has provided personal information, contact us and we will take appropriate steps.

5. Sharing

We do not share personal information except with the advertising partners described above (Google and the demand partners it works with), and where required by law. We do not have a database of users to share.

6. Retention

We do not retain personal information about you, because we do not collect it on our servers. On-device data (including the “ads removed” flag) persists until you clear the App’s data or uninstall; the purchase itself remains on your Google Play account and is restored automatically. Advertising partners and Google Play retain data per their own policies.

7. Your choices and rights

Regardless of where you live, you can:

• Reset or limit your advertising ID: Android → Settings → Google → Ads (reset the ID, or turn off ad personalisation).
• Change consent (EEA/UK/CH): in the App, Settings → Privacy options.
• Remove on-device data: clear the App’s storage or uninstall the App.
• Purchases and refunds: the “Remove ads” purchase is managed through your Google Play account; refunds follow Google Play’s refund policies.

Australia (Privacy Act 1988 / Australian Privacy Principles). You may request access to or correction of any personal information we hold about you, or make a complaint, by emailing onecellproductions@gmail.com. Because we do not collect personal information on our systems, in most cases we will have none to provide.

EEA/UK (GDPR/UK GDPR). Subject to conditions, you have rights of access, rectification, erasure, restriction, objection, and portability, and the right to withdraw consent and to lodge a complaint with your supervisory authority.

California (CCPA/CPRA). We do not “sell” personal information for money. Some ad personalisation may be considered “sharing” for cross-context behavioural advertising; you can opt out by declining personalised ads (where the consent prompt is shown) and by enabling your device-level ad controls. California residents may also have rights to know, delete, and not be discriminated against for exercising these rights.

To exercise any right, email onecellproductions@gmail.com.

8. Third-party services

• Google AdMob / Google Mobile Ads SDK — advertising. Google Privacy Policy: policies.google.com/privacy. How Google uses data from sites/apps that use its services: policies.google.com/technologies/partner-sites. AdMob/ads info: support.google.com/admob/answer/6128543.
• Google Play Billing — processes the optional “Remove ads” purchase (payment, purchase history, restore across devices). Governed by Google’s Privacy Policy (policies.google.com/privacy) and the Google Play Terms of Service.

9. International transfers

The advertising partners above may process data in countries other than yours, including the United States. Where applicable, such transfers rely on the safeguards described in those partners’ policies.

10. Security

We use reasonable measures appropriate to the limited data involved. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

11. Changes

We may update this Policy from time to time. Material changes will be reflected by updating the “Last updated” date above and, where appropriate, an in-app notice.

12. Contact

One Cell Productions
onecellproductions@gmail.com
Queensland, Australia